What’s in a Shoe?

Good questions.  For PIRO, it usually means as little as possible!  Our challenge for the designers of Better Than Barefoot^TM Technology has always been to create the lightest footwear possible.  When PIRO combines this lighter than light weight concept with colorful fashion and high quality, our brand emerges as innovative, highly desired and, frankly, need in the retail landscape.

PIRO Shoes started with humble beginning in 2008.  We designed a single style on our original outsole.  This US Patent holder (PIRO’s RV Outsole) combined light weight design with vents for water evacuation and air circulation.  We also packed a number of relevant features in to the shoe and came up with a home run at our first at bat!

The feedback by consumers and retailers alike was so overwhelming that I challenged our Design and Sales Team to expand our brand beyond our amphibious beginnings.

Heading into 2011, PIRO is positioned to hit our stride with products for all seasons.  Our designers have been working hard to create eye popping fashion for Spring….all on a platform that is so light and comfortable that you need to look at your feet to make sure your PIRO’s are on!  The BTS (back to school) lineup is equally impressive.  We have chosen several new ultra light weight outsoles, new younger styles and lots of color.  We believe the BTS designs all fall into the ranks of “must have” and “beyond trendy”.

To round out 2011, PIRO will enter the Hiker Market.  The designs are creative, amazing and, you guessed it, extremely light weight.  Already previewed by consumer research groups and major retail buyers, the line of PIRO hikers and trail shoes are certain to hit the streets with a bang!  More to come as we get closer to the fall 2011 season.

Lastly and on a personal note, I am extremely proud of the work, commitment and efforts of the PIRO Staff.  It is the belief in our brand and the dedication to creating a line of relevant products that makes our business surge forward.  We do this while keeping true to the concept we installed when the business was founded.

·         Produce products consumers want to wear (STYLE). 

·         Produce products consumers love to wear (ULTRA LIGHT WEIGHT & COMFORT). 

·         Produce products consumers can afford (VALUE).